SUCCESS Creating a branding and marketing platform to expand the Safety Harbor day spa business has generated a sustainable revenue stream contributing to the resort's profitablity. This marketing program has been refined and refreshed over a 4-year period and its success measured by: •Day spa and Gift Card sales have grown to represent 25% of annual spa revenue •Peak holiday periods contribute between 60–65% of total annual gift card spa revenue •Over 12,000 spa gift cards are sold annually.